What a football club’s social media page needs

 What a football club’s social media page needs

• Content which lets fans have an insight to how the club runs

• Mobile phone content - raw, intimate, good for engagement

• An interactive side (e.g. polls, prompts, ways for players to see comments & react)

• Have a matchday experience through social media - videos on pitch, warm-ups, shooting drills, celebrations

• Women’s team & youth squad involvement

• Reference to club graphics within media content - same fonts, imagery, custom transitions 

• Tiktok-style challenges that players can take part in

• Manager sideline BTS

• Fan art & photography, tagging creators to build a sense of collaboration and family

• Insight into a fan experience - car journeys, pubs, takeaway vans, in the stands, chants etc. Could even do fan mini docs

• Livestreams - training, post-win celebrations

• Interacting with other teams in the league - even friendly banter is good for engagement

• Former players, referencing history to the club

• Player selfie videos, messages to fans

• Club store advertisement content - like what I do at size?

• Utilising trending sounds & meme templates without losing professionalism

• Instagram post collaborations with the league, if possible

• Sharing other player’s posts - retweeting tweets, resharing posts on Stories

• Putting emphasis on nationalities - utilising a diverse squad and possibly tapping into new markets doing so

• Telling stories of players, the season, club positioning in the table etc - gets neutrals invested

• Injury updates - hospital pictures are obviously not ideal, but they are wholesome and good for player-to-fan engagement

• References to the future - next season, returning loan players, pre-agreed transfers, injury returns