What a football club’s social media page needs
What a football club’s social media page needs Content which lets fans have an insight to how the club runs Mobile phone content - raw, intimate, good for engagement An interactive side (e.g. polls, prompts, ways for players to see comments & react) Have a matchday experience through social media - videos on pitch, warm-ups, shooting drills, celebrations Women’s team & youth squad involvement Reference to club graphics within media content - same fonts, imagery, custom transitions Tiktok-style challenges that players can take part in Manager sideline BTS Fan art & photography, tagging creators to build a sense of collaboration and family Insight into a fan experience - car journeys, pubs, takeaway vans, in the stands, chants etc. Could even do fan mini docs Livestreams - training, post-win celebrations Interacting with other teams in the league - even friendly banter is good for engagement Former players, referencing history to the club Player selfie videos, mes...